Filed under: general, Philosophy | Tags: graphic design, looking fabulous, luxgraphicus, perceived value, shiny things
I realised today, probably belatedly, that I like making shiny things.
If something isn’t shiny, then I like to make it shiny. It doesn’t need to be shiny, it just can be shiny.
Recently I polished the floorboards in our lounge room after ripping up the awful old carpet. I really enjoyed the process. The filling of holes and cracks, the sanding, the numerous coats of varnish with more sanding between each.
It’s now shiny! It looks great. People like to come into the room and walk on the floor. It adds amenity to the space and value too. The floor isn’t a better floor now. I haven’t made it stronger, or more useful as a floor. But people perceive it’s value as greater.
Why? Because it’s shiny!
I’ve also just made some wooden boxes to hold camping gear. (holiday activities you might notice) I’m very keen to add some more unnecessary coats of varnish to these too. It is sure to give them added value, plus I like sanding and varnishing, and looking at shiny things.
Making things look and feel shiny, or more polished, or professional, or targeted, or appropriate, or even just easier to read, gives the underlying material more value. Our old lounge room floor was just as good a floor before its makeover. It stopped us falling through to the dirt underneath. We could walk on it, put our chairs and TV on it, but it wasn’t as valuable. We didn’t enjoy walking on it. We didn’t want to show it to our friends. Others didn’t comment on how good it looked, wished they had one just like it, or contemplate doing the same themselves.
Designers like to make things shiny. The basic content, the marketing messages, the delivery method, they may all be created by others and be just as strong, but when a designer polishes them into a beautiful shiny thing, people want to look at it, they want to have one too and they want to show it to others.
Make your stuff shiny too and others will want one just like it.
I’m off to put the next coat of varnish on my wooden camping boxes.
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