Filed under: branding, design advice, marketing strategy, Networking (BNI) | Tags: BNI, brand, brand licensing, email marketing, graphic design, identity management, luxgraphicus, managed services, visual identity, website management
unity for small business
Good morning all…
Brian Miller, Luxgraphicus, Design Agency
This week I’d like to talk about managed services.
We might be more used to hearing about managed services in the IT, or logistics industries.
But now, small business can take advantage of Luxgraphicus systems to have their own managed design services. Effectively, their own personal design consultancy.
Managed identity creation and licensing.
Ongoing brand management.
Email marketing and website management.
And, when these services are bundled together, great value discounts on all ongoing design services and products.
So a good referral for us this week is a business which wants to have their own expert design consultant, working with their business to keep them looking fabulous.
“Luxgraphicus”, it’s Latin for… managed design services.
Brian
This weeks BNI 60 sec infomercial
Filed under: branding, design advice, Networking (BNI) | Tags: BNI, brand, brand audit, design rules, graphic design, identity management, luxgraphicus, visual identity
Good morning all…
Brian Miller, for Luxgraphicus, Design Agency
This week we are we are making like a franchise.
Anyone who has read, or even talked to someone who has read, the E-Myth, will understand the need for systems in their business.
Even if you don’t plan to turn your business into a franchised operation, setting it up as if you were going to places you in a strong position to succeed.
This applies as much to aspects like branding and controlling the image of your business, as it does to operational processes in your business.
Big business wont let the whim of individuals set the tone for the image or brand of the company, they prescribe a set of rules to follow whenever anything is created or used which visually represents the business.
Luxgraphicus can help small business do exactly this too.
Visit our website at www.luxgraphicus.com to access tools to help you do it yourself, and services and systems which will create, apply and mange your business identity for you in a professional manner.
“Luxgraphicus”, this week it’s Latin for Make like a franchise.
Brian. (Start to this weeks BNI 10 minute talk)
Luxgraphicus systems – click to enlarge
Filed under: branding, design advice, Networking (BNI), Philosophy | Tags: BNI, brand, business, graphic design, ideal client, identity management, luxgraphicus, marketing, promotional material, visual identity
unity for small business
Good morning all…
Brian Miller, Luxgraphicus, Design Agency
This week an ongoing client contacted us.
They wanted a pull-up banner for use when they give presentations and seminars.
We have already created their business identity, their website design, business card and brochure.
Their banner will follow the style and rules already established and their brand will be strengthened. People seeing this business will be reassured about its professionalism, stability, and capacity to deliver.
This business has their own expert design consultant ensuring their brand is developed and maintained across all their visual material.
So a good referral for us this week is a business which wants to have their own expert design consultant, working with their business.
“Luxgraphicus”, it’s Latin for… expert design consultant.
Brian
This weeks BNI 60 sec infomercial
Filed under: design advice, marketing strategy, Networking (BNI), offers & promotions | Tags: BNI, email marketing, infomercial, luxgraphicus, marketing, newletters, website
Good morning all
Brian Miller, for Luxgraphicus Design Agency
email marketing
This week I’d like to talk about email marketing.
Who would like a system which allows customers to automatically sign-up to their newsletter list from their website?
Who would like to know who has opened their newsletter, or who has clicked through on the links in it?
Who would like custom HTML emails which support their brand by looking like their website and brochures?
Who would like someone to do it all for you each month with your own custom content?
Luxgraphicus has solutions to all these issues. Just give us a call, or click on the link on our home page to read more.
“Luxgraphicus”, it’s Latin for email marketing!
Brian (BNI 60 second infomercial)
Filed under: branding, design advice, Networking (BNI) | Tags: BNI, business, graphic design, luxgraphicus, packaging, visual identity
Good morning all
Brian Miller, for Luxgraphicus Design Agency.
This week I’m in serious training for the Fun Run on Sunday.
So… when I got the beer home I was excited to unpack it.
And even more excited to find out how many colours of ink they use to print the packaging!
count the colours!
Not happy with the usual 4 colours, these guys love their packaging so much they use eight different colours of ink. That’s the most I’ve seen lately, even cereal boxes only manage to get to 7 colours.
They want their package to look so good that really serious runners just have to take some home.
Do you want to talk about how to package up your important product, your business?
Then just talk to us at Luxgraphicus,
it’s Latin for “check out the packaging!
Brian (this weeks BNI 60 second infomercial)
Filed under: branding, marketing strategy, Networking (BNI), offers & promotions | Tags: BNI, email marketing, luxgraphicus, marketing, newletters, website
Good morning all,
Brian Miller, for Luxgraphicus Design Agency
the best small businesses are watching their branding
This week we’ve been doing some email marketing for ourselves.
We’ve been confirming our email listing, to make sure everyone on it is happy to keep receiving our now to be regular newsletters.
So if you’ve received an email from me, just click the confirmation link and you’ll get your newsletter soon.
If you’d like to receive our newsletter, and who wouldn’t, you can also sign up from our home page @www.luxgraphicus.com
Also, if you would like an email marketing system like this for your business, find out how from our website.
We can set you up from a range of service options ranging from do it yourself through to full monthly management.
So a great referral for us this week would be a business which is looking to take advantage of the power of email marketing.
“Luxgraphicus”, this week, it’s Latin for email marketing!
Brian. (BNI 60 second infomercial)
Filed under: general, Networking (BNI), Studio Operation | Tags: BNI, business, deadline, emergency, graphic design, luxgraphicus, working late
Working late
Good morning all…
Brian Miller, for Luxgraphicus, Design Agency
Late yesterday we got an email, followed by a phone call to check that we’d got the email.
Emergency, the ad for the paper had been specified at the wrong size, can we re-size it for the deadline?
Not the clients fault, the newspaper account rep had told them, and so us, the incorrect size for that edition.
So we re-sized the ad overnight and forwarded it through to both the client and the newspaper.
Looking now at my email this morning I notice a confirmation email from the client to the paper at 10.54pm, (long after I was in bed I might ad!) OK’ing the ad for press.
At Luxgraphicus, we’ll work late to meet your deadline, but only if you work later!
“Luxgraphicus”, it’s Latin for… fashionably late!
Brian. (this weeks BNI 60 second infomercial)
Filed under: branding, design advice, Networking (BNI), offers & promotions, project samples | Tags: BNI, brand, brand audit, graphic design, identity management, infomercial, looking fabulous, luxgraphicus, visual identity
the best small businesses are watching their branding
Good morning all… Brian Miller, for Luxgraphicus, Design Agency.
This week we are again helping small business to manage their brand with tools which are available from our website.
All small business people can go to our website and access our report which reveals why the best small businesses are watching their branding.
They can download a checklist to help them self audit their existing visual branding collateral.
They can review our service commitment to our clients.
They can take advantage of our no cost, low risk, 30 minute brand audit offer.
And they can view samples of how we have helped other small businesses to look fabulous!
All these tools are available to any small business, now and for free from our website.
Who knows a small business which wants free help to manage their brand?
Luxgraphicus, its Latin for visual brand management.
Brian. (this weeks BNI 60 second infomercial)
Filed under: marketing strategy, Networking (BNI) | Tags: advertising, BNI, brand, graphic design, luxgraphicus, marketing, promotional material
This week’s Business Network International 60 second infomercial follows;
Good morning all…
Brian Miller, for Luxgraphicus, Design Agency
give your strategy a visual form!
This week we’re working with a new client who has done everything right.
They are entering a new market and done their market research well. They have come to Luxgraphicus through one of our favourite marketing partners and so they have all the good oil on who their audience is, how they want to approach this audience and what tactics to use.
Their marketing consultant has provided a creative brief as well as copy for their adverts. Now it’s our job to put a visual form to the strategy, and prepare the artwork for press.
So, a good referral for us this week would be a business which has a marketing strategy and is prepared to take the steps needed to implement it well.
“Luxgraphicus”, this week it’s Latin for “implementing your marketing strategy”.
Brian.
Filed under: branding, Networking (BNI), project samples | Tags: BNI, brand, business, graphic design, ideal client, identity management, looking fabulous, luxgraphicus, visual identity, website
hot pink and fabulous!
This week’s 60 second infomercial follows;
Good morning all…
Brian Miller, for Luxgraphicus, Design Agency
This week we’re working with an ongoing client who’s business identity I previously described in a 60 second infomercial some time ago as
– “hot pink and fabulous!”
Well, we are now extending this fabulous identity across some more marketing material, as the business expands.
Presentation folders, display banners and a new website will all become hot pink and fabulous, taking this growing business to the next level.
So, a good referral for us would be a business which doesn’t want to be a part of a grey, middle aged market.
“Luxgraphicus”, this week it’s Latin for “absolutely fabulous!”.
Brian.
