Luxgraphicus Design Agency

The Luxgraphicus story and a little bit of philosophy…

As Luxgraphicus creative director, I have nearly 20 years experience in the visual communications industry. My life experience ranges from photographing bungy jumping to sailing yachts to feeding crocodiles to auditing government departments. I’m still unsure of what I’ll do when I grow up but hope to keep learning and experiencing life. I can usually see more than one side to every situation and always encourage others to also.

Brian Miller – Creative Director, Luxgraphicus Design Agency

Years ago I went to university. Architecture was the course, and I managed to last 6 months!

Since I was a kid I had always drawn plans of houses and had an interest in technical drawing. Logically this lead me into architecture. However, the prospect of a six year course of study at the age of 19, with no money to spend and a girl friend 300kms away meant that logic had little to do with keeping focused on the course at hand. My experience has allowed me some sympathy for students which I teach now, as they struggle with direction and focus.

Fast forward to the early nineties and you’ll find me making use of my teenage interest in photography. After selling cameras and running a photo lab, I helped AJ Hackett with photography of his bungy jumping operation, then moved on to my own photography business. Back then the business name was different, but on moving to Canberra I felt a need to progress, so along came Luxgraphicus.

Many people have troubles pronouncing Luxgraphicus and spelling Luxgraphicus, as well as understanding what Luxgraphicus means. The greek word we are all familiar with is photography. Luxgraphicus is the Latin derivative of this. Lux for light, Graphicus for drawing. I think I made it up actually, rather than it being a traditional Latin word. Did the Romans have cameras?

Computers played a big part in the next major development of Luxgraphicus. They allowed me to work with my photography, but also to produce marketing material of my own. And then for others. Photography started to seem less exciting, while design offered both personal and business development opportunities.

And so I moved into the Graphic design field and became Luxgraphicus, Design Agency.

Along the way I’ve managed to find time to study for, and finish, diplomas in Photography and in Graphic Design, both from the Canberra Institute of Technology (CIT).

Not long after finishing my Photography diploma, and whilst still studying for the Design diploma I found myself teaching at CIT. This quickly expanded into various teaching posts at local institutions, CIT, University of Canberra and Australian Business Academy, as well as community access arts organisation, Photoaccess. Teaching still provides a valuable avenue for personal development as well as a satisfaction in seeing others develop and prosper.

Whether it is a compulsive obsession, or just an eye for detail and finish, I continue to seek out excellence in visual communication.
Keeping others businesses looking fabulous just seems like a natural progression from all those years ago.



Business Network International (BNI) and breaking the rules!

Every Thursday morning at 7am I attend a meeting of our local Business Network International (BNI) chapter. During this meeting we all provide a 60 second infomercial to the other chapter members and visitors. This allows everyone to find out a little more about Luxgraphicus, and to be on the look out for ideal clients to refer to us. I, in return, listen to their infomercials and endeavour to bring more business to them.

I thought this blog would be a good repository for the content of these 60 sec informercials, whilst also allowing others to learn more about Luxgraphicus and our ideal clients.

This weeks 60 secs follows…

Good morning all…
Brian Miller, Creative Director for Luxgraphicus, Design Agency

This week I’d like to talk again about the rules.

Last week, my talk of breaking rules was clearly a disturbing concept for some of you in this room.

So let me use this small example to re-assure you that whilst actively seeking to break rules in the creative realm, we also seek to follow the rules in the technical and production field.

This week we have prepared a clients advertising for publication in a local newspaper.

The artwork was supplied electronically to the paper as a PDF file. The colour mode was CMYK, the resolution 300ppi. All fonts were embedded or outlined. Transparency flattening was set to high resolution. Bleed was allowed for and all printers marks were included.

These were the production rules required by the publication and at Luxgraphicus, we make following these rules an everyday part of our process.

Luxgraphicus, this week I can tell you what it’s Latin for … we know the rules, that’s why we can break them!

See you all next week…