Luxgraphicus Design Agency


Professional branding and BNI

Brian Miller – Creative Director, Luxgraphicus Design Agency

This weeks BNI  60 secs follows…

Good morning all…
Brian Miller, for Luxgraphicus, Design Agency

This week we’ve been talking with a new client who is watching their branding and looking to expand their business.

They need to present themselves as quality, professional providers to potential clients who have high standards and requirements.

We will develop materials for their marketing kit, posters and banners for their presentations at conferences and trade shows, and a marketing voucher.

We’ve recommended that this voucher offers something of value to potential customers so they can try the businesses services at no risk and low cost.

All this material will be created to fit within the existing visual branding of the business, ensuring it continues to reinforce the brand already established.

So a good referral for us this week would be a business looking to grow by presenting themselves as high quality professionals.

Luxgraphicus, this week it’s Latin for … helping you to watch your brand!

See you all next week…

Brian.

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Trees and small business branding

the best small businesses are watching their branding

What have trees got to do with branding?

Not much you’d think, on first examination. However, I was reading recently of the fears held in my home town of Canberra for the iconic trees of the “bush” capital. Seems that they may be in danger of dying, or at least becoming less healthy or prevalent, and thereby, diminishing that iconic effect associated with the bush feeling.

The article did propose a solution. One which used terminology familiar to my designer ears, or eyes in this case as I was reading.

I’ll paraphrase here, for clarity.

The urban forest is so important to the identity of the city. The recommendations of the investigation would inform the way in which the trees were managed.  The process would involve a tree audit to help manage and understand the forest.

Some key issues are identified here and relate directly to how any important resource should be handled. The resource in this instance is the identity of the city. In the case of a business it is the business identity.

The thing which is iconic to the identity in the case of Canberra, is its trees. What is it in the case of your business?

To make sure the identity is maintained, the iconic elements need to be measured and understood. This is done through an audit process. So to with a business.

So to lay this out in simple terms, audit and understand, then manage and maintain the iconic elements, in order to retain, re-inforce or build the identity.

Trees in Canberra, identity collateral in your business, there is little difference. The need to understand and manage is the same. You can achieve this through a logical and planned audit process, followed by a structured management system.

Luxgraphicus provides both the audit and management systems to its clients through it’s “unity” program, and then supports it with it’s own professional design and production services.

Want to know more? Contact us any time and we’ll be happy to arrange a meeting and discuss things in detail.

Brian.



Watching your brand and BNI

Brian Miller – Creative Director, Luxgraphicus Design Agency

Every Thursday morning at 7am I attend a meeting of our local Business Network International (BNI) chapter. During this meeting we all provide a 60 second infomercial to the other chapter members and visitors. This allows everyone to find out a little more about Luxgraphicus, and to be on the look out for ideal clients to refer to us. I, in return, listen to their infomercials and endeavour to bring more business to them.

I thought this blog would be a good repository for the content of these 60 sec informercials, whilst also allowing others to learn more about Luxgraphicus and our ideal clients.

This weeks 60 secs follows…

Good morning all…
Brian Miller, for Luxgraphicus, Design Agency

This week we’ve been talking with an existing client who we have created identity material for.

They are now looking to make sure their current clients continue to see them in a positive light, and take advantage of the relationship they have already established.

We have recommended they develop material which will become a customer kit, with information on additional services which can help their clients businesses.

We also suggested a regular newsletter to keep in touch and provide some education on their particular field of expertise.

All this material will be created within the visual guidelines and rules developed as a part of the corporate identity, ensuring it continues to reinforce the strong brand already established.

A good referral for us this week would be a business which wants to continue its relationship with their current clients.

Luxgraphicus, this week it’s Latin for … helping you to watch your brand!

See you all next week…

Brian.



Don’t just stick your logo on everything!

the best small businesses are watching their branding

This weeks BNI 60 second informercial follows;

Good morning everyone,

Brian Miller for the Luxgraphicus Design Agency.

Last week I talked about how our free report, available from our website, can help small business to find out why it’s so important to be watching their visual branding.

This report also reveals how they can take control of a great brand with systems which might have only previously been available to bigger companies. Systems which they can now access through Luxgraphicus services.

So if you know a small business which wants to do so much more than just stick their logo on everything, a business which wants to control how their clients see and perceive them, send them to our website at luxgraphicus.com for their copy of our report.

Luxgraphicus, this week its Latin for… don’t just stick your logo on everything.



Why the best small businesses are watching their branding
June 15, 2010, 8:24 pm
Filed under: branding, offers & promotions | Tags: , , ,

Perception is Reality – how to systemise and control a great brand

Free report shows why the best small businesses are watching their branding.

•    Discover why your clients think the way they do about your business.
•    Understand the effect your brand has on your clients perception of your business.
•    Learn how to manage your brand like a big business does.
•    Big business knows & uses these principles. This free report shows you how they will work for small business too.

“Perception is Reality – how to systemise and control a great brand” Report by Luxgraphicus Creative Director, Brian Miller.

Visit our website to download your free copy of this informative report.



Free Report and Business Network International (BNI)

Brian Miller Creative Director – Luxgraphicus Design Agency

Every Thursday morning at 7am I attend a meeting of our local Business Network International (BNI) chapter. During this meeting we all provide a 60 second infomercial to the other chapter members and visitors. This allows everyone to find out a little more about Luxgraphicus, and to be on the look out for ideal clients to refer to us. I, in return, listen to their infomercials and endeavour to bring more business to them.

I thought this blog would be a good repository for the content of these 60 sec informercials, whilst also allowing others to learn more about Luxgraphicus and our ideal clients.

This weeks 60 secs follows…

Good morning all…
Brian Miller, Creative Director for Luxgraphicus, Design Agency

This week we have been working on helping all our clients, all our prospective clients and even people who don’t yet know that they can benefit from Luxgraphicus’ experience in the design field.

From our website now, anyone can download a free report which will help them discover why their clients think the way they do about their business.

Help them to understand the effect their brand has on their clients perception of their business.

And allow them to learn how to manage their brand like a big business does.

This free report demonstrates why the best small businesses are watching their brand and how they can do it too.

So, a fabulous referral for us this week would be a business who wants to know how to systemise and control a great brand. Just send them to our website @ luxgraphicus.com for their free report.

Luxgraphicus, this week it’s Latin for helping the best small businesses control a great brand.

See you all next week…

Brian.



What order your design?

the best small businesses are watching their branding

If you are beginning a new business venture, or new marketing push in an existing business, which requires collateral for its delivery, you’re probably going to need something designed to do it well.

Maybe its business cards, or marketing postcards. Perhaps fliers or brochures, menus or signs. You’ve probably decided a website is on the list. Your emails should have header and /or footer graphics too. Letterheads or invoices should carry the right look as well.

You’ll probably have at least a few of these things on your list, if not all, and perhaps several others which I haven’t included.

So which do you have designed and created first? With a limited budget there may be a need to stage or progressively produce them. What order is best?

Something was missing from the list above, did you spot it?

A designer will need to create this first, and most critical of pieces, before they can realistically think about all the others. Without this key element, all the others will lack cohesion and direction. The impact and recognition on their important viewers, your customers and clients, will be lost. Your vital marketing message will be diluted, possibly washed away all together.

The vital piece? Your business visual identity.

Without the set of rules and standards developed as a part of your identity, all subsequent collateral will be floundering. Sure, the identity will include a logo, but also the colours, typestyles, spaces and iconic appearance and feel which will represent your business. Rules will be established around which the rest of your critical business collateral can be developed.

With this development, the resultant material becomes a valuable component of the intellectual property of your business. Not something to enter into lightly.

This identity can, on initial inspection, appear to have a somewhat intangible nature. But consider the value and significance of all that it will influence and control, and you can begin to appreciate its ultimate value.

Be sure to give this value the respect it deserves, get the order of your design right, and devote appropriate time and resources to a most valuable component of your business.

The best small businesses are watching their brand, and they are designing it first.

Brian.