Luxgraphicus Design Agency


Who needs a designer?

How many psychiatrists does it take to change a light bulb?

Have you had a light bulb moment lately?

Last week I was asked  – “what would a business person be saying that would indicate that they might need a new business identity or re-branding?”

Chances are that those most in need of new or re-branded identities wouldn’t be saying anything about it at all! Those who would interest a designer as a potential client however might be talking about their marketing plan, or plans they have for growing their business, or entering  a new market. They would be giving off clues that they were proactively taking their business on a path towards success.

I answered a research survey from a personal development coach today. By completing the survey and returning it I identified myself as their target audience. I was clearly ready to begin to accept the help of a coach in my development. All people would benefit from these services but it is vital that they, themselves see that they need and are ready for this help. Like the light bulb which can be changed by the single psychiatrist, so long as it wants to change, I was accepting that I too was ready to be helped. The questionaire survey raised several issues which swayed me in the direction of the coaching help, but just by taking the time and effort to start the survey rather than dump it in the bin, was evidence enough that I was ready to take the first steps with the coach. We could all do well by working with a development coach, but we have to want to. In fact it is often those who most need the help that are most unready to accept that help.

Similarly, all business could do well by working with a designer on the audit and review of their existing visual identity. Ongoing management of its application and access to its components for operational and marketing activities will ensure a consistent message delivery. This involvement can also identify areas for improvement and potential need to re-brand or re-fresh the existing branding details.

Those businesses in most need of this service will probably not place any value on it. They will dismiss the effort and resources required as unnecessary or wasteful. They are not ready for the change. They are not the audience of the designer. The designers audience are managing their business towards success. They have plans and they are carrying out those plans. A marketing plan will be key amongst those plans and the delivery of its messages will rely on visual design.

The business person may not know they have need for new design, but they will accept that doing an audit of their visual material is a worthwhile process, and one which could help them on their path towards success. Like the coach’s questionaire, accepting that doing the audit is not a waste of time is the first step in working with a designer to drive the success of the business.

It only takes one good designer to create a fabulous business identity, but the business has to want a fabulous identity!

Brian.

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Make like a Franchise

Good morning all…
Brian Miller, for Luxgraphicus, Design Agency

This week we are we are making like a franchise.

Anyone who has read, or even talked to someone who has read, the E-Myth, will understand the need for systems in their business.

Even if you don’t plan to turn your business into a franchised operation, setting it up as if you were going to places you in a strong position to succeed.

This applies as much to aspects like branding and controlling the image of your business, as it does to operational processes in your business.

Big business wont let the whim of individuals set the tone for the image or brand of the company, they prescribe a set of rules to follow whenever anything is created or used which visually represents the business.

Luxgraphicus can help small business do exactly this too.

Visit our website at www.luxgraphicus.com to access tools to help you do it yourself, and services and systems which will create, apply and mange your business identity for you in a professional manner.

“Luxgraphicus”, this week it’s Latin for Make like a franchise.

Brian. (Start to this weeks BNI 10 minute talk)

Luxgraphicus systems – click to enlarge

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Canberra Business in Colour

Show off your colours!

We are looking to engage with and capture the spirit and essence of the business community in Canberra with an exciting photographic project – Canberra Business in Colour

Naturally we will need business people to work with us to bring this to realisation.

Our process will involve some time with you the business person, in gathering background information, developing a creative concept for an image, and then in the actual taking of the image. This may take around an hour of your time.

We plan to base the imagery on our own creative concepts, rather than your own business marketing messages, so we can’t promise glossy advertising images for you!

We can promise a friendly and flexible approach however, and nothing you are too uncomfortable doing of course. And we will provide an A4 glossy print and web sized file of your image in return.

If it turns out you’d like to use our final image for marketing of your business we will be happy to discuss a license fee for this purpose.

Long term, we plan to mount an exhibition of the images, and use this as cross promotion of all the businesses involved and Luxgraphicus.

Keen to be involved, or find out more?

Register your interest with our survey here.

or call or email us to discuss things.

Brian.

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