Luxgraphicus Design Agency


Who needs a designer?

How many psychiatrists does it take to change a light bulb?

Have you had a light bulb moment lately?

Last week I was asked  – “what would a business person be saying that would indicate that they might need a new business identity or re-branding?”

Chances are that those most in need of new or re-branded identities wouldn’t be saying anything about it at all! Those who would interest a designer as a potential client however might be talking about their marketing plan, or plans they have for growing their business, or entering  a new market. They would be giving off clues that they were proactively taking their business on a path towards success.

I answered a research survey from a personal development coach today. By completing the survey and returning it I identified myself as their target audience. I was clearly ready to begin to accept the help of a coach in my development. All people would benefit from these services but it is vital that they, themselves see that they need and are ready for this help. Like the light bulb which can be changed by the single psychiatrist, so long as it wants to change, I was accepting that I too was ready to be helped. The questionaire survey raised several issues which swayed me in the direction of the coaching help, but just by taking the time and effort to start the survey rather than dump it in the bin, was evidence enough that I was ready to take the first steps with the coach. We could all do well by working with a development coach, but we have to want to. In fact it is often those who most need the help that are most unready to accept that help.

Similarly, all business could do well by working with a designer on the audit and review of their existing visual identity. Ongoing management of its application and access to its components for operational and marketing activities will ensure a consistent message delivery. This involvement can also identify areas for improvement and potential need to re-brand or re-fresh the existing branding details.

Those businesses in most need of this service will probably not place any value on it. They will dismiss the effort and resources required as unnecessary or wasteful. They are not ready for the change. They are not the audience of the designer. The designers audience are managing their business towards success. They have plans and they are carrying out those plans. A marketing plan will be key amongst those plans and the delivery of its messages will rely on visual design.

The business person may not know they have need for new design, but they will accept that doing an audit of their visual material is a worthwhile process, and one which could help them on their path towards success. Like the coach’s questionaire, accepting that doing the audit is not a waste of time is the first step in working with a designer to drive the success of the business.

It only takes one good designer to create a fabulous business identity, but the business has to want a fabulous identity!

Brian.

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2 Comments so far
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Congratulations Brian, Recognising is the first step, you are right everyone needs a Coach but! they need to be ready to take the Coaching. Changing years of learned behaviour patterns is hard work. It can be as simple as “I can do” to “I will do” and then comes the tough part “the implementation” of any learnings! the Coach keeps you accountable.
Just a little bit on Franchising, in my experience Business owners who are wanting to go down that road need to look at who they sell too (qualify)Some purchases are after the quick win and we all know over night success usually takes around 20 years! You may end up with a team of “Conscious Incompetence” wanting you to hold their hand 24/7. The $ are nice when you initially sell one however look beyond that and have future focus. I have been an owner of a Franchise and an employee and am happy to flesh out any questions anyone may have. Before they take that massive step. Having said all that follow YOUR dream! and listen to wise council along the way. Keep up the great work Brian x
Live your life with great joy, Darleen

Comment by Darleen Barton

Thanks for your feedback and involvement Darleen. Have a lovely day, Brian.

Comment by luxgraphicus




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