Luxgraphicus Design Agency


5 tips on branding your business

branding graphic design canberra act

Here’s an opportunity to evaluate how you are looking after your business brand.

  1. If design is not your profession, hire a professional.
  2. Review your brand and it’s purpose regularly (every 6 months).
  3. Apply brand rules across ALL aspects of your business.
  4. Apply brand rules ALL the time.
  5. Be consistent and stick to a single solution.

Call us NOW to apply these tips, and more to your business.

Or email us, or see our website for more info and tools to help you.

Brian
Creative Director
Luxgraphicus Design Agency

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Trees and Unity – now on subscription!

It was a year ago on this blog that I wrote about trees and business branding.

Unity brand management

iconic to the identity of the city

The topic came up from an article in the local press about preserving the valuable iconic street trees around Canberra. The need to audit, manage, understand and maintain the resource, as the critical identity of the city, struck a cord with me.

In business, the identity of the business is a critical resource which is often neglected. Not through a deliberate act, but as the result of a lack of process. How can the identity be looked after?

Like the trees of the city!

Through a process of audit, manage, understand and maintain. A process driven by an expert in the field.

Does the expert need to water and prune the trees? Not really.

They may be needed in cases of emergency or particularly tricky or unusual circumstance. But generally they should be the ones auditing and recommending approaches.

Some expert work will need to be done at certain stages, but much of the process is maintenance. Routine stuff, which will make sure the resource is looked after.

But which is routine and which requires the critical input of the expert?

The process should prescribe this. The audits, recommendations and understanding of the expert will set up a system which can be followed.

Luxgraphicus has such a system for business. It allows for the management of the critical resource, the identity of the business.

Through audits, understanding and management, the identity is looked after. Sometimes by the expert designers at Luxgraphicus, but always by the business itself.

Unity brand management

how are you looking after your iconic resource?

And this is not a one off action. It is a process. Continuously and regularly applied.

This ongoing nature of the process means that the best way to offer this service is by an ongoing subscription. And now, Luxgraphicus clients can subscribe to “Unity”, our brand management service, on a quarterly subscription basis.

The best businesses are watching their branding.

Make it an easy process by subscribing to “Unity” with Luxgraphicus.

Brian.

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Your own design consultant with Luxgraphicus managed services
Brand Management

Green light on a great brand

Most small and medium businesses don’t have in-house design departments. Why would they need one?

They need one because a casual relationship with a designer or design studio, or swapping from one designer to another will result in mis-managed and inconsistent application of vital visual branding.

Confused messages mean confused clients and customers.

But how to afford your own designer or in-house design department?

Luxgraphicus managed design services!

You might be looking to re-brand or create a new brand.

You might want to keep your current brand fresh and working for you.

You might need your website and email marketing looked after.

You’ll probably like to have all your printing managed by experts.

And, you’d expect to be be looked after as a valued client, by getting the best value for your money for ongoing design requirements.

Luxgraphicus managed services will manage your corporate identity, including provision of licensing and copyright assurance. We’ll keep your business looking fabulous and your messages consistent. No more confused clients!

We will look after your website to make sure it is upto date and working as a valuable tool for your business. You don’t need to be a technical expert and you can get on with the business of running your business.

Your email marketing will be managed and maintained, and be visual consistent with all your other marketing material.

Printing of your marketing material will happen seamlessly. With the finished product delivered to your office, or offices.

And, now that you have decided that using Luxgraphicus as your own in-house design consultant is a great idea, as our valued client, you’ll receive bundle discounts on any ongoing design projects.

No more confused messages or confused clients. No more inconsistent branding. Confidence around licensing and copyright issues. Logos and artwork looked after and managed for you. Fixed pricing and regular invoicing. Access to your own, consultant designer. Regular audits and ongoing service.

All small and medium businesses will benefit from Luxgraphicus managed design services.

Brian. (Creative Director, Luxgraphicus Design Agency)

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