Luxgraphicus Design Agency


Trees and Unity – now on subscription!

It was a year ago on this blog that I wrote about trees and business branding.

Unity brand management

iconic to the identity of the city

The topic came up from an article in the local press about preserving the valuable iconic street trees around Canberra. The need to audit, manage, understand and maintain the resource, as the critical identity of the city, struck a cord with me.

In business, the identity of the business is a critical resource which is often neglected. Not through a deliberate act, but as the result of a lack of process. How can the identity be looked after?

Like the trees of the city!

Through a process of audit, manage, understand and maintain. A process driven by an expert in the field.

Does the expert need to water and prune the trees? Not really.

They may be needed in cases of emergency or particularly tricky or unusual circumstance. But generally they should be the ones auditing and recommending approaches.

Some expert work will need to be done at certain stages, but much of the process is maintenance. Routine stuff, which will make sure the resource is looked after.

But which is routine and which requires the critical input of the expert?

The process should prescribe this. The audits, recommendations and understanding of the expert will set up a system which can be followed.

Luxgraphicus has such a system for business. It allows for the management of the critical resource, the identity of the business.

Through audits, understanding and management, the identity is looked after. Sometimes by the expert designers at Luxgraphicus, but always by the business itself.

Unity brand management

how are you looking after your iconic resource?

And this is not a one off action. It is a process. Continuously and regularly applied.

This ongoing nature of the process means that the best way to offer this service is by an ongoing subscription. And now, Luxgraphicus clients can subscribe to “Unity”, our brand management service, on a quarterly subscription basis.

The best businesses are watching their branding.

Make it an easy process by subscribing to “Unity” with Luxgraphicus.

Brian.

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