Luxgraphicus Design Agency


Watching your brand and BNI

Brian Miller – Creative Director, Luxgraphicus Design Agency

Every Thursday morning at 7am I attend a meeting of our local Business Network International (BNI) chapter. During this meeting we all provide a 60 second infomercial to the other chapter members and visitors. This allows everyone to find out a little more about Luxgraphicus, and to be on the look out for ideal clients to refer to us. I, in return, listen to their infomercials and endeavour to bring more business to them.

I thought this blog would be a good repository for the content of these 60 sec informercials, whilst also allowing others to learn more about Luxgraphicus and our ideal clients.

This weeks 60 secs follows…

Good morning all…
Brian Miller, for Luxgraphicus, Design Agency

This week we’ve been talking with an existing client who we have created identity material for.

They are now looking to make sure their current clients continue to see them in a positive light, and take advantage of the relationship they have already established.

We have recommended they develop material which will become a customer kit, with information on additional services which can help their clients businesses.

We also suggested a regular newsletter to keep in touch and provide some education on their particular field of expertise.

All this material will be created within the visual guidelines and rules developed as a part of the corporate identity, ensuring it continues to reinforce the strong brand already established.

A good referral for us this week would be a business which wants to continue its relationship with their current clients.

Luxgraphicus, this week it’s Latin for … helping you to watch your brand!

See you all next week…

Brian.

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Business Network International (BNI) and Clear Communication

Every Thursday morning at 7am I attend a meeting of our local Business Network International (BNI) chapter. During this meeting we all provide a 60 second infomercial to the other chapter members and visitors. This allows everyone to find out a little more about Luxgraphicus, and to be on the look out for ideal clients to refer to us. I, in return, listen to their infomercials and endeavour to bring more business to them.

I thought this blog would be a good repository for the content of these 60 sec informercials, whilst also allowing others to learn more about Luxgraphicus and our ideal clients.

This weeks 60 secs follows…

Good morning all…
Brian Miller, Creative Director for Luxgraphicus, Design Agency

This week we are working with a clients ongoing need for promotional material.

A successful professional services partnership, their new service offerings require printed information which will inform their clients.

Luxgraphicus is creating a set of brochures and a booklet which will have their own appeal and connection, whilst still working within the overall set of materials we have already created for this business.

The result will be clear communication of where these services sit within the scheme of services offered by the firm, allowing their clients to understand and choose those which will best suit them.

A fabulous referral for us this week would be a business who wants to communicate clearly with their clients.

Luxgraphicus, this week it’s Latin for making your business look fabulous with clear communication.

See you all next week…

Brian.



Business Network International (BNI) and breaking the rules!

Every Thursday morning at 7am I attend a meeting of our local Business Network International (BNI) chapter. During this meeting we all provide a 60 second infomercial to the other chapter members and visitors. This allows everyone to find out a little more about Luxgraphicus, and to be on the look out for ideal clients to refer to us. I, in return, listen to their infomercials and endeavour to bring more business to them.

I thought this blog would be a good repository for the content of these 60 sec informercials, whilst also allowing others to learn more about Luxgraphicus and our ideal clients.

This weeks 60 secs follows…

Good morning all…
Brian Miller, Creative Director for Luxgraphicus, Design Agency

This week I’d like to talk again about the rules.

Last week, my talk of breaking rules was clearly a disturbing concept for some of you in this room.

So let me use this small example to re-assure you that whilst actively seeking to break rules in the creative realm, we also seek to follow the rules in the technical and production field.

This week we have prepared a clients advertising for publication in a local newspaper.

The artwork was supplied electronically to the paper as a PDF file. The colour mode was CMYK, the resolution 300ppi. All fonts were embedded or outlined. Transparency flattening was set to high resolution. Bleed was allowed for and all printers marks were included.

These were the production rules required by the publication and at Luxgraphicus, we make following these rules an everyday part of our process.

Luxgraphicus, this week I can tell you what it’s Latin for … we know the rules, that’s why we can break them!

See you all next week…

Brian.