Luxgraphicus Design Agency


5 tips on branding your business

branding graphic design canberra act

Here’s an opportunity to evaluate how you are looking after your business brand.

  1. If design is not your profession, hire a professional.
  2. Review your brand and it’s purpose regularly (every 6 months).
  3. Apply brand rules across ALL aspects of your business.
  4. Apply brand rules ALL the time.
  5. Be consistent and stick to a single solution.

Call us NOW to apply these tips, and more to your business.

Or email us, or see our website for more info and tools to help you.

Brian
Creative Director
Luxgraphicus Design Agency

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7 Tips on Why Branding?

Branding and deisgn in canberraFirst of a series of tips for business on branding and design issues.

If you relate to these, and want to know more, call us now to make an appointment.

Comments and opinions also most welcome, don’t be shy.

7 tips on why branding?

  1. Your client’s perception of your business is based on how they see you.
  2. They “see” you at every contact point with your business.
  3. This impression is created in a second.
  4. Their perception is often unconscious.
  5. This perception is often not a considered decision.
  6. To your client, their perception IS reality.
  7. When this perception is positive, potential sales become clients, and clients become advocates.

Why are the best businesses watching their branding?

Again, call us now for an opportunity to discover how your brand is working for your business.

Brian Miller
Creative Director
Luxgraphcius Design Agency

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Shiny Things!
January 17, 2011, 8:04 am
Filed under: general, Philosophy | Tags: , , , ,

I realised today, probably belatedly, that I like making shiny things.

If something isn’t shiny, then I like to make it shiny. It doesn’t need to be shiny, it just can be shiny.

Recently I polished the floorboards in our lounge room after ripping up the awful old carpet. I really enjoyed the process. The filling of holes and cracks, the sanding, the numerous coats of varnish with more sanding between each.

Shiny floor

It’s now shiny! It looks great. People like to come into the room and walk on the floor. It adds amenity to the space and value too. The floor isn’t a better floor now. I haven’t made it stronger, or more useful as a floor. But people perceive it’s value as greater.

Why? Because it’s shiny!

I’ve also just made some wooden boxes to hold camping gear. (holiday activities you might notice) I’m very keen to add some more unnecessary coats of varnish to these too. It is sure to give them added value, plus I like sanding and varnishing, and looking at shiny things.

Making things look and feel shiny, or more polished, or professional, or targeted, or appropriate, or even just easier to read, gives the underlying material more value. Our old lounge room floor was just as good a floor before its makeover. It stopped us falling through to the dirt underneath. We could walk on it, put our chairs and TV on it, but it wasn’t as valuable. We didn’t enjoy walking on it. We didn’t want to show it to our friends. Others didn’t comment on how good it looked, wished they had one just like it, or contemplate doing the same themselves.

Designers like to make things shiny. The basic content, the marketing messages, the delivery method, they may all be created by others and be just as strong, but when a designer polishes them into a beautiful shiny thing, people want to look at it, they want to have one too and they want to show it to others.

Make your stuff shiny too and others will want one just like it.

I’m off to put the next coat of varnish on my wooden camping boxes.

Brian.

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Who needs a designer?

How many psychiatrists does it take to change a light bulb?

Have you had a light bulb moment lately?

Last week I was asked  – “what would a business person be saying that would indicate that they might need a new business identity or re-branding?”

Chances are that those most in need of new or re-branded identities wouldn’t be saying anything about it at all! Those who would interest a designer as a potential client however might be talking about their marketing plan, or plans they have for growing their business, or entering  a new market. They would be giving off clues that they were proactively taking their business on a path towards success.

I answered a research survey from a personal development coach today. By completing the survey and returning it I identified myself as their target audience. I was clearly ready to begin to accept the help of a coach in my development. All people would benefit from these services but it is vital that they, themselves see that they need and are ready for this help. Like the light bulb which can be changed by the single psychiatrist, so long as it wants to change, I was accepting that I too was ready to be helped. The questionaire survey raised several issues which swayed me in the direction of the coaching help, but just by taking the time and effort to start the survey rather than dump it in the bin, was evidence enough that I was ready to take the first steps with the coach. We could all do well by working with a development coach, but we have to want to. In fact it is often those who most need the help that are most unready to accept that help.

Similarly, all business could do well by working with a designer on the audit and review of their existing visual identity. Ongoing management of its application and access to its components for operational and marketing activities will ensure a consistent message delivery. This involvement can also identify areas for improvement and potential need to re-brand or re-fresh the existing branding details.

Those businesses in most need of this service will probably not place any value on it. They will dismiss the effort and resources required as unnecessary or wasteful. They are not ready for the change. They are not the audience of the designer. The designers audience are managing their business towards success. They have plans and they are carrying out those plans. A marketing plan will be key amongst those plans and the delivery of its messages will rely on visual design.

The business person may not know they have need for new design, but they will accept that doing an audit of their visual material is a worthwhile process, and one which could help them on their path towards success. Like the coach’s questionaire, accepting that doing the audit is not a waste of time is the first step in working with a designer to drive the success of the business.

It only takes one good designer to create a fabulous business identity, but the business has to want a fabulous identity!

Brian.

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Tools for small business to help manage their brand

the best small businesses are watching their branding

Good morning all…
Brian Miller, for Luxgraphicus, Design Agency.

This week we are again helping small business to manage their brand with tools which are available from our website.

All small business people can go to our website and access our report which reveals why the best small businesses are watching their branding.

They can download a checklist to help them self audit their existing visual branding collateral.

They can review our service commitment to our clients.

They can take advantage of our no cost, low risk, 30 minute brand audit offer.

And they can view samples of how we have helped other small businesses to look fabulous!

All these tools are available to any small business, now and for free from our website.

Who knows a small business which wants free help to manage their brand?

Luxgraphicus, its Latin for visual brand management.

Brian. (this weeks BNI 60 second infomercial)



Have you ever wanted to find out what it is like to work with a designer?

Follow the link on the new Luxgraphicus website to find out how.

new luxgraphicus website

Luxgraphicus.com

Small business owners and managers can use the new site to find out why the best small businesses are watching their branding.

The new Luxgraphicus website also has tools for small business to help them to manage their brand, and samples of how Luxgraphicus has helped other small businesses to look fabulous!

And, of course, there are the Luxgraphicus systems which allow small business to create and manage a great brand.

Subscribe to the Luxgraphicus newsletter, from the site, and keep up to date with branding and design issues for small business.

Brian.



Hot pink, fabulous! and BNI

hot pink and fabulous!

This week’s 60 second infomercial follows;

Good morning all…
Brian Miller, for Luxgraphicus, Design Agency

This week we’re working with an ongoing client who’s business identity I previously described in a 60 second infomercial some time ago as

– “hot pink and fabulous!”

Well, we are now extending this fabulous identity across some more marketing material, as the business expands.

Presentation folders, display banners and a new website will all become hot pink and fabulous, taking this growing business to the next level.

So, a good referral for us would be a business which doesn’t want to be a part of a grey, middle aged market.

“Luxgraphicus”, this week it’s Latin for “absolutely fabulous!”.

Brian.