Luxgraphicus Design Agency

Your own design consultant with Luxgraphicus managed services
Brand Management

Green light on a great brand

Most small and medium businesses don’t have in-house design departments. Why would they need one?

They need one because a casual relationship with a designer or design studio, or swapping from one designer to another will result in mis-managed and inconsistent application of vital visual branding.

Confused messages mean confused clients and customers.

But how to afford your own designer or in-house design department?

Luxgraphicus managed design services!

You might be looking to re-brand or create a new brand.

You might want to keep your current brand fresh and working for you.

You might need your website and email marketing looked after.

You’ll probably like to have all your printing managed by experts.

And, you’d expect to be be looked after as a valued client, by getting the best value for your money for ongoing design requirements.

Luxgraphicus managed services will manage your corporate identity, including provision of licensing and copyright assurance. We’ll keep your business looking fabulous and your messages consistent. No more confused clients!

We will look after your website to make sure it is upto date and working as a valuable tool for your business. You don’t need to be a technical expert and you can get on with the business of running your business.

Your email marketing will be managed and maintained, and be visual consistent with all your other marketing material.

Printing of your marketing material will happen seamlessly. With the finished product delivered to your office, or offices.

And, now that you have decided that using Luxgraphicus as your own in-house design consultant is a great idea, as our valued client, you’ll receive bundle discounts on any ongoing design projects.

No more confused messages or confused clients. No more inconsistent branding. Confidence around licensing and copyright issues. Logos and artwork looked after and managed for you. Fixed pricing and regular invoicing. Access to your own, consultant designer. Regular audits and ongoing service.

All small and medium businesses will benefit from Luxgraphicus managed design services.

Brian. (Creative Director, Luxgraphicus Design Agency)

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Expert design consultant

unity for small business

Good morning all…
Brian Miller, Luxgraphicus, Design Agency

This week an ongoing client contacted us.

They wanted a pull-up banner for use when they give presentations and seminars.

We have already created their business identity, their website design,  business card and brochure.

Their banner will follow the style and rules already established and their brand will be strengthened. People seeing this business will be reassured about its professionalism, stability, and capacity to deliver.

This business has their own expert design consultant ensuring their brand is developed and maintained across all their visual material.

So a good referral for us this week is a business which wants to have their own expert design consultant, working with their business.

“Luxgraphicus”, it’s Latin for… expert design consultant.


This weeks BNI 60 sec infomercial

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Visual form for a marketing strategy – BNI 60 seconds

This week’s Business Network International 60 second infomercial follows;

Good morning all…
Brian Miller, for Luxgraphicus, Design Agency

visual form to marketing strategy

give your strategy a visual form!

This week we’re working with a new client who has done everything right.

They are entering a new market and done their market research well. They have come to Luxgraphicus through one of our favourite marketing partners and so they have all the good oil on who their audience is, how they want to approach this audience and what tactics to use.

Their marketing consultant has provided a creative brief as well as copy for their adverts. Now it’s our job to put a visual form to the strategy, and prepare the artwork for press.

So, a good referral for us this week would be a business which has a marketing strategy and is prepared to take the steps needed to implement it well.

“Luxgraphicus”, this week it’s Latin for “implementing your marketing strategy”.


Is it marketing, or advertising, or branding, or design?

Brian Miller – Creative Director, Luxgraphicus Design Agency

Recently in discussions with business colleagues and clients, an issue of semantics and definition has arisen.

Those involved may not have realised they were entering into such murky waters. The concepts may well be crystal clear in their own minds, but the fact that all were obviously thinking of similar things and calling them different names, or thinking of different things and calling them the same name, raises the issue of definition.

Most business people know the value and importance of marketing. There will, however, be heated discussions as to the value of advertising and branding. And thrown in amongst it all will be talk of design.

When I talk of branding, I’m usually referring to the visual form of the branding; I’m a graphic designer so that’s what I know. But I’m not talking about branding as a strategy or component of a broader strategy.

In marketing terms there are normally three avenues of approach. Advertising, Referrals and Public Relations. Each has it’s own sub categories and associated tactics. A branding strategy will generally sit above all three and create the character and feeling for the different approaches.

So where does design fit in?

Lets start with what it isn’t. It isn’t another sub-category of marketing. It isn’t a sub-category of advertising. It isn’t even a sub-category of branding.

Design is the component that gives a physical form to all the ideas.

All the ideas that are marketing, advertising, public relations, and branding. Design even gives form to referral marketing, where it is required to be more than just spoken words.

Wherever a marketing strategy is meeting with its final audience, design has to give it a form. That may be a press ad, poster or direct mail piece in an advertising campaign. It may be logos and iconic imagery in a branding campaign. It may be this identity applied to written materials or trade show appearances in PR activities. Marketing support from printed collateral or websites need a physical, or electronic form to be available to their audience. All these are created by the designer.

Chronologically, design fits in after the marketing ideas and strategy have been formulated and prescribed. Your designer may help and advise on these matters sometimes, adding subtleties and refinement to the strategy, but their role is not the creation of the ideas initially. This is the role of the business owner and their marketing experts, whether in house or outsourced consultants.

Design is a separate and essential component of the overall business strategy. Not done instead of advertising or branding, and not excluded because referrals or PR have taken its place. Design is crucial for all, or any, of these components to work effectively.

Clearly, design needs these ideas in order to give them a form, and would just be pretty pictures without them. But without design, these ideas will remain just that. Wonderful ideas in the minds of their creators, with no audience to benefit from them, or to ultimately buy from your business.

What to give some form to your great marketing ideas?

Think design.


Professional branding and BNI

Brian Miller – Creative Director, Luxgraphicus Design Agency

This weeks BNI  60 secs follows…

Good morning all…
Brian Miller, for Luxgraphicus, Design Agency

This week we’ve been talking with a new client who is watching their branding and looking to expand their business.

They need to present themselves as quality, professional providers to potential clients who have high standards and requirements.

We will develop materials for their marketing kit, posters and banners for their presentations at conferences and trade shows, and a marketing voucher.

We’ve recommended that this voucher offers something of value to potential customers so they can try the businesses services at no risk and low cost.

All this material will be created to fit within the existing visual branding of the business, ensuring it continues to reinforce the brand already established.

So a good referral for us this week would be a business looking to grow by presenting themselves as high quality professionals.

Luxgraphicus, this week it’s Latin for … helping you to watch your brand!

See you all next week…


Watching your brand and BNI

Brian Miller – Creative Director, Luxgraphicus Design Agency

Every Thursday morning at 7am I attend a meeting of our local Business Network International (BNI) chapter. During this meeting we all provide a 60 second infomercial to the other chapter members and visitors. This allows everyone to find out a little more about Luxgraphicus, and to be on the look out for ideal clients to refer to us. I, in return, listen to their infomercials and endeavour to bring more business to them.

I thought this blog would be a good repository for the content of these 60 sec informercials, whilst also allowing others to learn more about Luxgraphicus and our ideal clients.

This weeks 60 secs follows…

Good morning all…
Brian Miller, for Luxgraphicus, Design Agency

This week we’ve been talking with an existing client who we have created identity material for.

They are now looking to make sure their current clients continue to see them in a positive light, and take advantage of the relationship they have already established.

We have recommended they develop material which will become a customer kit, with information on additional services which can help their clients businesses.

We also suggested a regular newsletter to keep in touch and provide some education on their particular field of expertise.

All this material will be created within the visual guidelines and rules developed as a part of the corporate identity, ensuring it continues to reinforce the strong brand already established.

A good referral for us this week would be a business which wants to continue its relationship with their current clients.

Luxgraphicus, this week it’s Latin for … helping you to watch your brand!

See you all next week…


What order your design?

the best small businesses are watching their branding

If you are beginning a new business venture, or new marketing push in an existing business, which requires collateral for its delivery, you’re probably going to need something designed to do it well.

Maybe its business cards, or marketing postcards. Perhaps fliers or brochures, menus or signs. You’ve probably decided a website is on the list. Your emails should have header and /or footer graphics too. Letterheads or invoices should carry the right look as well.

You’ll probably have at least a few of these things on your list, if not all, and perhaps several others which I haven’t included.

So which do you have designed and created first? With a limited budget there may be a need to stage or progressively produce them. What order is best?

Something was missing from the list above, did you spot it?

A designer will need to create this first, and most critical of pieces, before they can realistically think about all the others. Without this key element, all the others will lack cohesion and direction. The impact and recognition on their important viewers, your customers and clients, will be lost. Your vital marketing message will be diluted, possibly washed away all together.

The vital piece? Your business visual identity.

Without the set of rules and standards developed as a part of your identity, all subsequent collateral will be floundering. Sure, the identity will include a logo, but also the colours, typestyles, spaces and iconic appearance and feel which will represent your business. Rules will be established around which the rest of your critical business collateral can be developed.

With this development, the resultant material becomes a valuable component of the intellectual property of your business. Not something to enter into lightly.

This identity can, on initial inspection, appear to have a somewhat intangible nature. But consider the value and significance of all that it will influence and control, and you can begin to appreciate its ultimate value.

Be sure to give this value the respect it deserves, get the order of your design right, and devote appropriate time and resources to a most valuable component of your business.

The best small businesses are watching their brand, and they are designing it first.