Luxgraphicus Design Agency

Managed Design Services

unity for small business

Good morning all…
Brian Miller, Luxgraphicus, Design Agency

This week I’d like to talk about managed services.

We might be more used to hearing about managed services in the IT, or logistics industries.

But now, small business can take advantage of Luxgraphicus systems to have their own managed design services. Effectively, their own personal design consultancy.

Managed identity creation and licensing.

Ongoing brand management.

Email marketing and website management.

And, when these services are bundled together, great value discounts on all ongoing design services and products.

So a good referral for us this week is a business which wants to have their own expert design consultant, working with their business to keep them looking fabulous.

“Luxgraphicus”, it’s Latin for… managed design services.


This weeks BNI 60 sec infomercial


Who needs a designer?

How many psychiatrists does it take to change a light bulb?

Have you had a light bulb moment lately?

Last week I was asked  – “what would a business person be saying that would indicate that they might need a new business identity or re-branding?”

Chances are that those most in need of new or re-branded identities wouldn’t be saying anything about it at all! Those who would interest a designer as a potential client however might be talking about their marketing plan, or plans they have for growing their business, or entering  a new market. They would be giving off clues that they were proactively taking their business on a path towards success.

I answered a research survey from a personal development coach today. By completing the survey and returning it I identified myself as their target audience. I was clearly ready to begin to accept the help of a coach in my development. All people would benefit from these services but it is vital that they, themselves see that they need and are ready for this help. Like the light bulb which can be changed by the single psychiatrist, so long as it wants to change, I was accepting that I too was ready to be helped. The questionaire survey raised several issues which swayed me in the direction of the coaching help, but just by taking the time and effort to start the survey rather than dump it in the bin, was evidence enough that I was ready to take the first steps with the coach. We could all do well by working with a development coach, but we have to want to. In fact it is often those who most need the help that are most unready to accept that help.

Similarly, all business could do well by working with a designer on the audit and review of their existing visual identity. Ongoing management of its application and access to its components for operational and marketing activities will ensure a consistent message delivery. This involvement can also identify areas for improvement and potential need to re-brand or re-fresh the existing branding details.

Those businesses in most need of this service will probably not place any value on it. They will dismiss the effort and resources required as unnecessary or wasteful. They are not ready for the change. They are not the audience of the designer. The designers audience are managing their business towards success. They have plans and they are carrying out those plans. A marketing plan will be key amongst those plans and the delivery of its messages will rely on visual design.

The business person may not know they have need for new design, but they will accept that doing an audit of their visual material is a worthwhile process, and one which could help them on their path towards success. Like the coach’s questionaire, accepting that doing the audit is not a waste of time is the first step in working with a designer to drive the success of the business.

It only takes one good designer to create a fabulous business identity, but the business has to want a fabulous identity!


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Email Marketing

Good morning all
Brian Miller, for Luxgraphicus Design Agency

email marketing

This week I’d like to talk about email marketing.

Who would like a system which allows customers to automatically sign-up to their newsletter list from their website?

Who would like to know who has opened their newsletter, or who has clicked through on the links in it?

Who would like custom HTML emails which support their brand by looking like their website and brochures?

Who would like someone to do it all for you each month with your own custom content?

Luxgraphicus has solutions to all these issues. Just give us a call, or click on the link on our home page to read more.

“Luxgraphicus”, it’s Latin for email marketing!

Brian (BNI 60 second infomercial)

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Email Marketing, newsletters and BNI

Good morning all,
Brian Miller, for Luxgraphicus Design Agency

the best small businesses are watching their branding

This week we’ve been doing some email marketing for ourselves.

We’ve been confirming our email listing, to make sure everyone on it is happy to keep receiving our now to be regular newsletters.

So if you’ve received an email from me, just click the confirmation link and you’ll get your newsletter soon.

If you’d like to receive our newsletter, and who wouldn’t, you can also sign up from our home page

Also, if you would like an email marketing system like this for your business, find out how from our website.

We can set you up from a range of service options ranging from do it yourself through to full monthly management.

So a great referral for us this week would be a business which is looking to take advantage of the power of email marketing.

“Luxgraphicus”, this week, it’s Latin for email marketing!

Brian. (BNI 60 second infomercial)

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Visual form for a marketing strategy – BNI 60 seconds

This week’s Business Network International 60 second infomercial follows;

Good morning all…
Brian Miller, for Luxgraphicus, Design Agency

visual form to marketing strategy

give your strategy a visual form!

This week we’re working with a new client who has done everything right.

They are entering a new market and done their market research well. They have come to Luxgraphicus through one of our favourite marketing partners and so they have all the good oil on who their audience is, how they want to approach this audience and what tactics to use.

Their marketing consultant has provided a creative brief as well as copy for their adverts. Now it’s our job to put a visual form to the strategy, and prepare the artwork for press.

So, a good referral for us this week would be a business which has a marketing strategy and is prepared to take the steps needed to implement it well.

“Luxgraphicus”, this week it’s Latin for “implementing your marketing strategy”.